Under Pressure

FOMO

It is a widely used marketing tactic but is it one we would tolerate in our personal relationships?

Recently, out of curiosity, I signed up for an online event featuring a host of expert presentations sharing marketing insights. And I didn’t manage to catch a single one of the presentations.

Not one.

It was catch it live or don’t catch it at all. I clicked on expired link after expired link trying to catch what I could.

A similar approach to webinars is often used where no replay is offered or is offered for a very limited period of time.

The theory behind this approach is to use FOMO (fear of missing out) to drive people to engage and ultimately buy.

If there is a genuine reason for a short turn around, then is it really necessary to cloak this with countdown timers and high pressure?

Why is it necessary to make us feel that if we don’t act now, we will pay a heavy price for our decision?

Or to go even further, to shame people by inferring or bluntly stating that people are not really committed to their own growth because they are not prepared to do what it takes to show up live.