Environmentally Conscious Content Creation

What is the environmental cost of your content strategy?

Every day, more and more information is put into the world wide web, where it exists in potential perpetuity in rapidly proliferating data centres.

Data centres consume vast amounts of electricity, much of it generated by fossil fuels, and extraordinarily high levels of water for cooling. The cloud is now responsible for more CO2 emissions than flying and it is only going one way — up.

Sitting behind a laptop in a largely virtual entrepreneurial world, is this reality shaping your content?

The major social media platforms are all now prioritising one-minute-long videos. Video is seriously data-hungry and CO2 intensive. Just 1GB of downloaded data can generate 3kg of CO2. All the casual scrolling and consuming of TikTok trends have a huge environmental impact.

As an entrepreneur, you are undoubtedly being pushed to contribute to this environmental impact by keeping up with the latest, most effective trends. You are told, over and over, that your business needs the lifeline of views.

A single reel produces 25MB + of CO2. A mind-blowing number of reels are uploaded each day and billions are streamed.